Stellar Surfaces is a concrete polishing and staining company founded in New Zealand. After launching their new hub in Fountain Valley, CA, they decided it was time to establish consistent branding across both branches.
In the creation of the branding was to break the visual stereotypes of the construction industry and portraying the business as both sturdy and high-end. We used the intersection of two stars (interstellar) and a swirling representation of the polishing pads to create the main logomark to use as an overlay. We created a diamond shaped badge because Stellar uses diamond tipped polishers to grind and smooth the concrete to mirror like sheen.
Nearly everyone in the western world encounters concrete on a daily basis, but not everyone sees concrete as something that can feel beautiful and luxurious. Our goal is to help Stellar change that perception.