Fullspeed100 is a clothing manufacturer specializing in private label based in the L.A. Fashion District. They enlisted us to create a brand that would capture the essence of fashion, athletics, and industrial manufacturing. We landed on a lightning bolt moving horizontally to communicate their teams efficiency and ability in constructing high quality garments.
The bolt became a foundational element throughout the rest of the brand which we used in both patterns and in a custom “Made In America” badge for Fullspeed100 to use on labels and gear. Instead of using pictographic icons, we built typographic icons to relay the services and specialties of the company.

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