Almost Cool is a YouTube sensation and production company started out of a dorm room. We initially reached out to Almost Cool because we loved their videos and we saw that they had a most uncool logo. We were able to convince them to make a clean break with their past aesthetic, and we worked tirelessly to create a fun, over the top brand to help them as they moved into more commercial production work. We built custom typography for the main Almost Cool logo, as well as sub logos for their series. We made off the wall patterns and built them a new site as well. Unfortunately, we failed at our job, because we passed the almost cool threshold and made that logo way too cool. Oh well.